Girl Scouts Try to Shed the Campfire Image – BY Elizabeth Olson – July 30, 2010 – NYTimes.com

Girl Scouts Try to Shed the Campfire Image – BY Elizabeth Olson – July 30, 2010 – NYTimes.com

Two years shy of their 100th birthday, the Girl Scouts are going through a midlife crisis of sorts, rethinking everything except their cookie recipes.

Struggling to maintain its relevance after years of declining membership, the organization is rolling out a rebranding campaign — for the first time in 30 years — throughout the country this month, trying to shed the quaint image of crafts and campfire songs and reposition itself as an agent of change for girls.

‘Our image was seen as old-fashioned and a bit tired,’ said Laurel Richie, the chief marketing officer, who was a partner at the ad agency Ogilvy & Mather, where she rebranded companies like American Express…

Nalini Nadkarni – “Queen of the Forest Canopy” – The TreeTop Barbie Project – The Moss Project

Pioneering researcher and “queen of the forest canopy” Nalini Nadkarni, shows host Majora Carter the wonders of the Olympic rain forest — from the treetops! And the two visit a correctional facility where Nalini’s innovative Moss Project employs a team of prisoners turned botanists.

TreeTop Barbie Project – What is it?

91.7 San Francisco Bay Area: KALW Special: The Promised Land – San Francisco San Francisco Unified School District (SFUSD) Public Radio – Friday, 12-24-2010 – 12:00 – 1:00 PM PST – or: Listen Online: MP3, iPhone, Real

Podcasts - Listen when you want – this episode should/will available soon after the original broadcast.

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TED – Talks – Nalini Nadkarni on conserving the canopy

About this talk

A unique ecosystem of plants, birds and monkeys thrives in the treetops of the rainforest. Nalini Nadkarni explores these canopy worlds — and shares her findings with the world below, through dance, art and bold partnerships.

About Nalini Nadkarni

Called “the queen of canopy research,” Nalini Nadkarni explores the rich, vital world found in the tops of trees. She communicates what she finds to non-scientists — with the help of poets,… Full bio and more links

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Matt Hoffman, Football Star, Sacrifices Season To Save Cancer Patient With Stem Cell Donation – huffingtonpost.com

Matt Hoffman, Football Star, Sacrifices Season To Save Cancer Patient With Stem Cell Donation – huffingtonpost.com

For Rowan University football star Matt Hoffman, sitting out his junior year was something he was willing to do to save a life.

The athlete sacrificed his junior season to donate his bone stem cells to help Texas cancer patient Warren Sallach, CBS Evening News reports.

A year later, the pair were able to meet for the first time — at the Gagliardi Trophy ceremony, where Hoffman was nominated for an award…

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Original story and video on CBS News